One of the things I will always tell aspiring authors is that there is a lot more money to be made off of authors than there is to be made by being an author. The reason for this is pretty simple. Writing is a passion, so we authors keep doing it even though making money at it is really tough, and we are always looking for new ways to publicize books and get them in front of readers. At the same time, hardly anything ever works that well, so if you, say, run a paid service that publicizes books you may find that authors are happy spending a significant amount of money on your service even if all it generates is a handful of sales.
Sometimes, though, these services get too greedy for their own good. As of January, Amazon-owned book site Goodreads has been charging authors for book giveways. So not only do you have to pay the money out of your own pocket to buy the books, you also have to pay Goodreads to… do whatever Goodreads does. Post a listing? For hundreds of dollars? Yeah, I’m not going to be doing that, and I advise everyone else to do the same.
The truth is that if you follow author discussions online, giveaways rarely accomplish much of anything these days. They had their day in the sun maybe two years ago. Everything I’ve read recently suggests that these days they have little effect on sales and maybe garner a review or two – if you’re lucky. I also think that the rise in giveaways has had a toxic effect on the book market in general, by acclimatizing people to getting all their books for free.
That’s just not sustainable if want any authors to be able to support themselves on their writing going forward. The biggest problem with writing and the arts in general is that writers and artists are passionate about our work and enough of us are going to keep doing it regardless of how much money we are making. That makes the supply practically unlimited against a finite demand, and the more of us who give away our work for free, the worse it gets for everyone else.
I suppose Goodreads imagines that it will be making money off of publishers and the few writers like me who have money to spend, but the bottom line is that charging for a giveaway is just stupid. I’m not about to waste the money I have on nonsense like that. And if you realize going in that a giveaway is very unlikely to generate sales, you probably won’t either. My suggestion is this – if you want to do a book giveaway, give away ebooks through a platform like Smashwords.
Here’s why. First, they’re not owned by Amazon. Amazon already takes a big enough share our money and web traffic. Second, with an ebook there’s no inventory involved, so you aren’t really taking a loss on the books you give away. Third, unlike Amazon which requires a Kindle or an e-reader or whatever, when you buy an ebook on Smashwords you have the option of downloading the book in a bunch of different formats – including PDF which you can basically read on any phone, computer, tablet, or whatever.
Smashwords makes it easy to create a coupon that you can send out to people on your mailing list. You can set it up to last for a period of time, or a certain number of downloads. All your fans need to do it is buy the book on Smashwords with the coupon, and the book is free. Once they own it, they can go into their Smashwords account and download it again, any time they way, and in any supported format – including Kindle, Nook, PDF, Apple, and so forth.
Oh, and making those coupons is free. With the way things are going, that right there recommends it pretty highly.